Streaming content interview prep when AI shapes what viewers find

Use viewing data, rights records and asset checks to decide what goes live.

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What companies say they’re looking for

01 Compare streaming audiences

“This report measures engagement by views (total hours viewed divided by runtime)” (opens the source)

Netflix, H2 2025 Engagement Report · Netflix, Jan 20, 2026

Compare watch time and audience reach using their own measures.

“does it help creators make better stories and make them easier to find for audiences?” (opens the source)

Larry Tanz, Vice President, Content, EMEA · Netflix, Jun 4, 2026

Check which titles viewers were shown before you compare their interest.

Sources

  1. Netflix, H2 2025 Engagement Report, at the time. Netflix, “What We Watched the Second Half of 2025”, Jan 20, 2026. Open the source. Checked against the published text.
  2. Larry Tanz, Vice President, Content, EMEA, at the time. Netflix, “Larry Tanz Keynote at Enders TMT Leaders Live 2026”, Jun 4, 2026. Open the source. Checked against the published text.
  3. Kevin Lygo, Managing Director of Media and Entertainment, ITV, at the time. ITV, “ITV announces new soaps schedule for 2026”, Feb 5, 2025. Open the source. Checked against the published text.
  4. Pedro Garcia, Director of Rights, Globo, at the time. Netflix, “18 Globo Titles Heading to Netflix in Unprecedented Licensing Agreement”, Oct 19, 2026. Open the source. Checked against the published text.
  5. Tanya Bami, Series Head, Netflix India, at the time. Netflix, “Netflix Hosts Special Accessibility Screening of The Great Indian Kapil Show”, Aug 20, 2025. Open the source. Checked against the published text.
  6. Roku, The Roku Channel partner delivery guidance, at the time. Roku, “Content delivery”, Undated. Open the source. Checked against the published text.

Last reviewed Nov 11, 2026